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Austinites gathered last Saturday for Vino Vino’s annual “Pink Fest” in Austin, where everyone feels “pretty in pink.” Argiano’s new rosé L’O (above) was among the wines poured for the throngs of attendees.

Glazer’s Distribtion sales representative Chris Hughes was among those on hand, pouring Domaine du Salvard Cheverny Rosé and feeling “pretty in pink.”

In what could be compared to a collective case of mass hysteria, everyone felt “pretty in pink” that day.

Vino Vino owner Jeff Courington (pictured above, right, with legendary natural wine importer Kermit Lynch), runs what might very well be the “best little natural wine bar” in Texas and, man, Jeff looks “pretty in pink.”